Visio Talk

Gone are the days when an online directory was a mass of information that merely made mention of your business or its website somewhere in the ether. An entirely new interactive “beta search” site exclusively for UK businesses and other organizations, has just been launched. It is a wonderful way for small businesses to make their mark. Bizwiki is the UK’s free online business directory to which any registered user can add a listing to and even edit. Thus any business can be reviewed and discussed simply by signing on and clicking the ‘edit this page’ link. So it is different from the usual directory in a number of significant ways. Firstly it is a directory for “real” businesses only and not just for websites. So if you come across Alice’s Wedding Dresses, for instance, you can be sure that Alice’s Wedding Dresses is a physical business in the UK, and not merely a website. In the listing there may be a link through to the business’s website (up to five) but this is a subsidiary matter. Secondly, each businesses is attached to a location, enabling the user of the information to find businesses in the correct area. It would be no use, for instance, for someone looking for a plumber in London to find one in Liverpool. Thirdly, the edit facility allows customers to review businesses. This is an excellent way for a small business to establish itself, since often potential customers are reluctant to make use of a small, unknown firm. Reading recent positive feedback associated with the business makes customers far more likely to give a small company a try. Bizwiki aims to become the most comprehensive directory of British businesses on the web. It is a free service, so small businesses would be well advised to list their companies as soon as possible.

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