Make it easy for your customers to pay you
If you are in business whether retail, wholesale, freelance or whatever, if you have not got your Merchant Services set up you are missing out on valuable revenue.
It is hard enough to convert leads and prospects into sales and revenue, and anyone that tells you it is easy is probably trying to sell you an e-book or a get rich “how-to” program. You do not want to make it any harder than it needs to be, and if you do not have something as fundamental as a merchant account, where vendors and buyers can trade with you using credit card facilities, then you quite frankly need to have your head examined.
In today’s small business landscape it still astounds me how often (as a consultant) I come into contact with mom and pop operations that could be turning a profit at least 20-30% higher by taking up simple technology that is easily accessable to provide for merchant accounts.
It almost makes me sad. (almost) When you get a buying signal from a customer the last thing you want is to throw up a road block like, oh sorry we do not take visa. It is ridiculous. And it is avoidable.
You need to make it as easy as possible once you have done the hard work of converting the prospective customer into an actual buyer. And making available every common payment option is fundamental.
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