Visio Talk

Holiday and travel are two very competitive keywords in the major search engines, both return hundreds of thousands of searches every month.

As I have been posting lately, I am especially interested in travel and travel research at the moment because our family, like a lot of families is preparing for our summer holidays and I have been doing a lot of ROBO (research online buy offline..)

One way that I think you can test test how good a search portal is, is to test it not just on the main stream destinations (like Paris for example.. or London.. or Australia..) but to look at some of the more subtle searches (like great hotel offers in Fuerteventura for example..)

The search portal linked above is the best of the best. Sounds sucky I know.. but I absolutely love this portal. It is hands down the best I have found and has enough detail, in my humble opinion, to satisfy any researcher.

While I love the search engines, I am also a massive fan of search portals built around niches (like travel..) and aggregation sites and applications (like feedreaders..) it all saves me time and energy online.. which is what I am after. Who wants to spend 3 hours looking for all the greatest listings for holiday deals, when you can get it in one site/portal.

The main thing to look for is whether they are company sponsored results and all coming from the same company. You need diversity to ensure the best price, and you also want t range of options to choose from.

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